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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?

A) The account is a prepay account
B) The account is on direct debit
C) The account is on credit card postpay
D) The account is on monthly invoicing

2. Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A) Website optimizer
B) Google Analytics
C) Conversion optimizer
D) Traffic Estimator

3. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
B) Yes, Terri must add this phrase to her Google AdWords advertisements too.
C) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
D) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.

4. Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?

A) Placement Tool
B) Keyword Tool
C) AdWords Editor
D) Traffic Estimator

5. Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A) Alice should use the My Client Center.
B) Alice should use the Change History Tool.
C) Alice should use the AdWords API.
D) Alice should use the AdWords Editor.

Solutions: