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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Benchmarking is a critical element of communication research because it:

A) contributes to the improvement of communication effectiveness by identifying best practices.
B) identifies communication practices that can be easily introduced into the organization with minimal modification.
C) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
D) can take the place of primary research methods.

2. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) An integrated approach using printed and digital media.
B) A poster campaign that covers all work units of the organization.
C) Articles placed on the intranet about the importance of hygiene.
D) A memorandum for use in all staff meetings within the organization.

3. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
D) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.

4. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Alignment to business objective
B) Alignment with company brand
C) Psychographics of stakeholders
D) Preference of project sponsor

5. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Create a key message document that is aligned with the prospectus.
B) Consult with company counsel, the underwriters, and the underwriters' counsel.
C) Decline all interviews until the initial public offering has concluded.
D) Create a comprehensive Q&A anticipating all potential questions.

Solutions: