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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team is more cost-effective than relying on external resources.
B) An in-house communication team can handle large-scale projects when needed.
C) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
D) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

2. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Presenting the results as April results
B) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
C) Having visuals that accompany the release only illustrate a selection of the survey results
D) Omitting the sample size in the release

3. Which part of the communication development process should be handled by in-house communication professionals?

A) Crisis and emergency communications
B) Strategy and project management
C) Speech writing and newsletter writing
D) Video production and web programming

4. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
B) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
C) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
D) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.

5. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) Better media relationships.
C) They understand what to say and when.
D) Confidence is enhanced.

Solutions: