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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Establish social media guidelines for ambassadors.
B) Create a social media account for the CEO and post on their behalf.
C) Scan channels to see which employees are already speaking about the organization.
D) Automatically make members of the communication team the ambassadors.

2. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
D) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.

3. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
C) Establishing a process for ongoing, two-way communication with all relevant interest groups
D) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences

4. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Analyzing whether the sales goals for the new product are realistically achievable.
B) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
C) Meeting with suppliers to determine whether marketing costs can be shared.
D) Designing a creative social media campaign that will highlight the product's innovative features.

5. The corporate communication function in a large corporation should report to which business unit?

A) Investor Relations
B) Human Resources
C) CEO or other top executive
D) Marketing and Advertising

Solutions: