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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A) Persistence allows you to override the education level Dimension with other demographic data
B) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on
C) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
D) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on

2. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Use Report Delivery Logs
B) Set Delivery Frequency Based on Business Needs
C) Define Specific File Formats for Export
D) Enable Data Retention Policy Checks

3. Which key steps should be performed when translating business questions into data components in Adobe CJA?
(Select two.)
Response:

A) Identify Relevant Metrics
B) Apply Pre-Built Visualizations
C) Create Data Views Manually
D) Define Dimensions for Analysis

4. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Identity Field
B) Campaign Activation Date
C) Data Refresh Interval
D) Metric Calculation Rule

5. Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:

A) Apply Data Retention Rules
B) Validate Profile Permissions
C) Enable Identity Resolution
D) Use Predefined Data Views

Solutions: