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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A report requires you to build an audience of web visitors that viewed the Checkout page, then afterward went to the Cart page in a single session. Which of the following filters will output the correct audience?
Response:

A)

B)

C)

2. Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration. What should you do next?
Response:

A) Reprocess all web traffic data.
B) Use the calculated metrics feature to estimate purchase conversions.
C) Enable real-time data synchronization.
D) Add the purchase conversion metric to the data view and refresh the report.

3. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a filter for all events with condition as channel = mobile OR website OR phone call.
B) Create a calculated metric using total sessions instead of engagement events.
C) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
D) Create a calculated metric with sum of all engagement events divided by total number of channels.

4. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A) Campaign Priority Setup
B) Profile Merge Rules
C) Identity Stitching
D) Data Source Linking

5. Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:

A) Start: Start of current week minus 3 days
B) Start: Start of current week minus 5 days
C) Start: Start of current week minus 2 days
D) Start: Start of current week minus 2 days

Solutions: