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Adobe Marketo Engage Architect Master Sample Questions:

1. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount
C) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
D) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created

2. A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A) Create a Program Performance Report to calculate success and new people acquired by the program
B) Create an operational Smart List for each stage of the funnel and export to a dashboard
C) Create a Success Path Analyzer report and compare data from different timeframes
D) Create a People Performance Report and add Opportunity Metrics to measure success

3. A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A) Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
B) Set up DMARC reject policy to prevent unauthorized sending from the company's domain
C) Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
D) Reduce the number of links and images in email assets to prevent them from being seen as spam
E) Move to a dedicated IP address for easier monitoring and resolution of delivery issues

4. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
B) Use smart campaigns to assign new leads to each partition based on the Country field
C) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
D) Configure a custom dedupe rule that uses the country field as the secondary duplication key

5. What are key aspects of efficient Marketo instance administration? (Choose two)

A) Enforcing role-based access controls
B) Consolidating all campaigns into one workspace
C) Removing all inactive users
D) Implementing naming conventions for all assets

Solutions: