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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Test marketing the product is the most powerful and successful approach to market testing
B) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business
C) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success
D) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product

2. The primary benefit of a Focus Group in marketing research is _____.

A) The ability to develop broad insights
B) Low cost
C) Ease of execution
D) Deep insights

3. The following are included in what document type?
1. What needs to be done to do the work
2. Communicates essentials to all players, leading to integrated actions, providing targets and direction for outcomes
3. Defines the length of the process or cycle times
4. Defines requirements in terms that can be measured

A) None of the above
B) Product Protocol
C) Product Innovation Charter (PIC)
D) Product Concept Statement

4. Gates are defined as decision points based on deliverables, criteria and outputs. Outputs include:

A) Financial statements
B) Go, kill, hold, recycle decisions
C) The highs and lows of impact and propability
D) Yes or no decisions

5. Secondary research should be conducted...

A) before primary research.
B) mainly during the late stages of a project.
C) after primary research.
D) when ethnographic research cannot be conducted.

Solutions: