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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?

A) A low level od capital expenditure is required, the product has long potential life cyckle and interest rates are hign
B) A high level of capital expenditure is required, the product has long potential life cycle, and interest rates are high
C) Potential profitability is high, the product has a short life cycle and interest rates are high
D) Potential profitability is high, the product has a log life cycle and interest are low

2. The purpose of the Business Case Stage is a detailed investigation of the project and involves secondary research.

A) False
B) True

3. Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

A) I, II, III, IV
B) I, II, III
C) II, III, IV
D) I, III, IV

4. A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

A) Portfolio management
B) Voice of the customer
C) Secondary market research
D) Market testing

5. During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

A) Quality function deployment
B) Lead user research
C) Product use testing
D) Secondary research

Solutions: