Marketing-Cloud-Advanced-Cross-Channel by Salesforce Actual Free Exam Q&As

Question 1

how many activities recommended in a journey canvas.(150-200)

A. 100 B. 10 C. 50 D. 300

Discussion 0

Correct Answer: A Vote an answer

Question 2

When are customers eligible to be send a message in STO(when customer will engage then its sent)

A. immediately when the STO activity arrives B. At the hour user engages Within the next 24hours C. with the next hour D. Within the first minute of next hour.

Discussion 0

Correct Answer: B Vote an answer

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Question 3

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. monthly B. hourly C. Biweekly D. daily

Discussion 0

Correct Answer: D Vote an answer

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Question 4

What user permission is required to configure SSO in social studio.

A. full user B. custom user C. limited user D. Super user

Discussion 0

Correct Answer: D Vote an answer

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Question 5

How often are the Einstein Engagement Scoring scores updated for Email?

A. Daily B. Weekly C. Hourly D. Monthly

Discussion 0

Correct Answer: A Vote an answer

Question 6

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein copy insights B. Einstein Engagement Scoring: Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules. C. Einstein engagement scoring D. Einstein content selection

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Correct Answer: D Vote an answer

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Question 7

What data is there in mobile connect demographics, select3

A. Email B. channel C. City D. First name E. Region F. Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

Discussion 0

Correct Answer: C,D,E Vote an answer

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Question 8

What is the difference between an in-app message and an inbox message?

A. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date. B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage C. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time. D. An inbox message only works on iOS, but in-app messages work on both iOS and Android

Discussion 0

Correct Answer: C Vote an answer

Question 9

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields B. Nullable fields to be used for comparing your Journey Data and Contact Data fields C. An expression builder references Journey Data and Contact Data. D. An expression builder references Journey Data and Journey Filtered : activities

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Correct Answer: A,C Vote an answer

Question 10

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A. STO predicts the best time to send a message for each contact through Journey Builder B. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends C. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email D. STO can help send SMS messages at the time individuals are most likely to engage with the message

Discussion 0

Correct Answer: A Vote an answer

Salesforce Marketing Cloud Advanced Cross Channel - Marketing-Cloud-Advanced-Cross-Channel Exam Practice Test