Marketing-Cloud-Account-Engagement-Specialist by Salesforce Actual Free Exam Q&As

Question 1

What is a good bounce rate?

A. More than 20% B. More than 10% C. Less than 5% D. Less than 10%

Discussion 0

Correct Answer: D Vote an answer

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Question 2

A marketing user wants to send an email template to a prospect list, but the specific email template Isn ' t available to choose when sanding a new list email.
How should the user resolve this Issue?

A. Edit the list to be available for " Email Sanding " B. Edit the email template to make it available for " List Emails " C. Edit the email template and choose the appropriate list D. Edit the list to be available for " Email Templates "

Discussion 0

Correct Answer: B Vote an answer

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Question 3

How can a Prospects score be changed?

A. Completion Actions B. Manually C. Segmentation rule D. Profile

Discussion 0

Correct Answer: A,B Vote an answer

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Question 4

Which two Salesforce features allow a view of a prospect ' s Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

A. Engagement History component B. Salesforce Activities section C. Marketing Cloud Account Engagement landing pages related list section D. Marketing Cloud Account Engagement Activities Visualforce page

Discussion 0

Correct Answer: B,D Vote an answer

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Question 5

What is the expected behavior if an automation rule is NOT set to repeat?

A. The prospect matches the criteria once, but the action runs multiple times. B. The prospect can match the criteria multiple times and the action runs each time. C. The action can only run once per day on the prospect. D. The prospect matches the criteria once and the action runs once.

Discussion 0

Correct Answer: D Vote an answer

Question 6

When would a completion action on a custom redirect be triggered?

A. Completion actions for custom redirects will only apply to existing prospects. B. Completion actions will apply to visitors on the first time a custom redirect is clicked. C. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect. D. Completion actions for custom redirects will only apply to prospects once they have been assigned.

Discussion 0

Correct Answer: A Vote an answer

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Question 7

Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign?
(Choose two answers.)

A. Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record. B. Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria. C. Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria. D. Add the prospect to a static list.

Discussion 0

Correct Answer: A,C Vote an answer

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Question 8

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

A. Marketing Cloud Account Engagement Score & Grade B. Engagement Studio & Lists C. Marketing Cloud Account Engagement Score 6* lifecycle Stage D. Prospect Audit & Profile

Discussion 0

Correct Answer: A Vote an answer

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Question 9

Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers

A. Recipient and suppression lists B. Ability to send the email immediately C. Custom reply-to address D. Sender options E. Ability to schedule the email

Discussion 0

Correct Answer: A,B,E Vote an answer

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Question 10

Administrators can reset passwords for users

A. False B. True

Discussion 0

Correct Answer: B Vote an answer

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Question 11

What is the main difference between automation rules and segmentation rules?

A. Neither will " unmatched " prospects Screen Shot 2018-09-05 at 14.41.17.png B. Segmentation rules do not run retroactively C. Automation rules do run retroactively D. Automation rules run continuously; segmentation rules run once.

Discussion 0

Correct Answer: D Vote an answer

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Question 12

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A. A prospect submitting a form on a landing page B. A prospect being converted from a Lead to a Contact C. A prospect sending an email to their assigned user D. A prospect clicking on a tracked link in an email

Discussion 0

Correct Answer: A,D Vote an answer

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Salesforce Marketing Cloud Account Engagement Specialist - Marketing-Cloud-Account-Engagement-Specialist Exam Practice Test