Salesforce Build and Analyze Customer Journeys using Marketing Cloud - MKT-101 Exam Practice Test
Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?
Which action should be recommended?
Correct Answer: A
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A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?
Which journey type isthe best solution for the marketer to set up?
Correct Answer: C
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Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
What should the NTO marketing team include in the email design to encourage a high response rate?
Correct Answer: A
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NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
Which action ensures NTO's sending reputation remains intact?
Correct Answer: A
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The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
Which action should the marketer take to evaluate conversion of those journeys?
Correct Answer: B
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A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
Which action should the retailertake to ensure deliverability is not impacted?
Correct Answer: A
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Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
Where should they find this dashboard?
Correct Answer: A
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Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
Which object should be used?
Correct Answer: A
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A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
What should happen with the scheduled send, if no other action is taken?
Correct Answer: B
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Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?
What should be created to achieve this?
Correct Answer: B
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Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
Which standard tool best does this?
Correct Answer: C
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The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?
Which best practice should they follow to uphold their senderreputation?
Correct Answer: B
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A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
Which step should they take to ensure the data extension includes newly added records?
Correct Answer: B
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