IIBA Certification in Business Data Analytics (IIBA - CBDA) - CBDA Exam Practice Test

Freedom Insurance is planning to offer a new type of insurance policy and would like to determine how to optimally price it. The company seeks to identify the characteristics of this policy that would produce the maximum profit in the coming year. What type of analytics would Freedom Insurance be considering to achieve this objective?

A database analyst is modelling a database for a large toy manufacturer. Which statement describes a logical database model?

An online retailer of men's athletic apparel is seeking to become the market leader in the industry. To deliver on this strategy, the analytics team continuously collects data on the prices of competitorproducts and uses this information to adjust the retailer's prices. What type of analytics is the retailer using to maintain their pricing structure?

Interested in ensuring that analytics continues to contribute value to the overall organization, the lead analyst suggests developing a long term plan to define how the enterprise will identify, store, manage, share, and use its data long-term.The analyst is proposing the development of a:

A job satisfaction survey is being developed. Half of the employees will be asked the question "Do you enjoy working in your workplace?" The other half will be asked "Do you like the current work benefits?". The business analyst raises concern over the survey. What is concerning to the business analyst?

An analyst supporting the Marketing department for a specialty retailer has been asked to look through past sales data to help guide product decisions. The business sponsor for this initiative would first like to know
'What is the most profitable product line?'. What type of analytics is the analyst going to perform to address this question?

A large number of text messages are received by Twitter each year making Twitter one example of Big Data.
What data characteristic represents this large number of text messages?

A marketing director has asked the question 'How many product purchases are expected this coming year given the current marketing campaign?". What type of analytics would be performed to answer this question?

An analytics team is sourcing data for a new analytics initiative and is deciding between two comparable data sources. One source being considered is a very large dataset and another consists of three smaller sources.
What advantage will the larger dataset provide over the three smaller sources?