Exam Certified-Business-Analyst Topic 4 Question 299 Discussion

Actual exam question for Salesforce's Certified-Business-Analyst exam
Question #: 299
Topic #: 4
The leadership team at Universal Containers (UC) is focused on customer retention. The business analyst (BA) has been asked to implement a new customer for life program on the salesforce platform. Before their can move forward, they need to understand the lifecycle and all of the related interaction that IC has with its customers.
Which type of session should the BA perform?

Suggested Answer: B Vote an answer

The type of session that the business analyst should perform to elicit user stories from UC's customers is journey mapping. Journey mapping is a technique that involves creating a visual representation of the steps or stages that a customer goes through when interacting with an organization, product, or service. Journey mapping helps to capture the customer's experience, needs, goals, pain points, emotions, and touchpoints across their entire lifecycle. Journey mapping also helps to identify any gaps or opportunities for improvement or innovation in the customer journey. Journey mapping can help elicit user stories from UC's customers by allowing them to share their perspectives and feedback in their own words, as well as showing how the solution can add value and benefits to their journey. References: https://trailhead.salesforce.com/content/learn
/modules/salesforce-business-analyst-certification-prep/customer-discovery

by Owen at Aug 10, 2026, 09:53 AM

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