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Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
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The benefit in Obtaining the PDT-101 Exam Certification
- After completing the Salesforce Certified Pardot Specialist certification Candidate becomes a solid, well-rounded Salesforce Certified Pardot Specialist.
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Community Cloud Consultant.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Pardot Specialist certification, they can be guaranteed that a candidate has achieved a certain level of competence.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Marketing | 7% | - Analyze social engagement metrics - Use social connectors |
| Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
| Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Scoring and Grading | 7% | - Interpret grading in lead qualification - Describe scoring mechanisms |
| Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
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