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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Industries CPQ, CLM and Order Management20%- Configure, price and quote media offerings
- Order capture, fulfillment and delivery
- Contract lifecycle management and compliance
Subscriber Lifecycle Management20%- Subscription products, billing and renewals
- Subscriber acquisition, onboarding and retention
- Audience segmentation and personalization
Advertising Sales Management25%- Manage accounts, advertisers, agencies and partners
- Proposal creation, pricing, contracts and fulfillment
- Product catalog, inventory and ad space configuration
OmniStudio Implementation15%- Design digital experiences with OmniScripts and FlexCards
- Integrate processes across channels
Media Cloud Fundamentals20%- Overview of Media Cloud for media and entertainment industry
- Core architecture, components and data model
- Integration with Salesforce platform and external systems

Salesforce Media Cloud Consultant Sample Questions:

Without custom development, with which Ad Serving Platform does Media Cloud integrate?

  • A. Inventory
  • B. Facebook Ads Manager
  • C. Google Ad Manager
  • D. Marketing Cloud Intelligence
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

  • A. ad ops
  • B. designer
  • C. media planner
  • D. yield manager
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

What are three media cloud record types for the account object?

  • A. brand account
  • B. publisher account
  • C. agency account
  • D. household account
  • E. advertiser account'
Reveal Solution  Discussion  0

Correct Answer: B,C,E  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

  • A. which type of marketing automation system is in use?
  • B. which ad servers does the system need to connect to forcampaign booking?
  • C. what are the dimensions for all digital ad formats for the publisher?
  • D. which types of ad products are included in media plans?
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

In digital ad sales, what are two ways advertisiments are priced?

  • A. cost per click (CPC)
  • B. cost per mille (CPM)
  • C. prepaid expense (PE)
  • D. marketing cost
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

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