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The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Platform Architecture | 15% | - Implement triggered send architectures - Build automations in Automation Studio - Configure and use Query Activities - Design solutions using Journey Builder - Create and manage CloudPages |
| Topic 2: Contact Handling | 14% | - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively - Implement contact segmentation and filtering |
| Topic 3: Marketing Cloud APIs | 20% | - Create and manage API integrations - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code |
| Topic 5: Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Define contact data structure and contact key - Implement data import and export processes - Utilize Data Views for data access |
| Topic 6: Security and Data Governance | 12% | - Apply data retention policies - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Implement role-based access controls |
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