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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Data Integration and Management | 25% | - Integration with Salesforce and Marketing Cloud
- Data sources and identity resolution
- Sitemap configuration
|
| Topic 2: Interaction Studio Fundamentals | 20% | - Solution overview and architecture
- Platform navigation and interface
- Core capabilities and use cases
|
| Topic 3: Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery
- Reporting, analytics and optimization
- Customer journey design
|
| Topic 4: Audience Segmentation and Personalization | 20% | - Content creation and personalization rules
- Rule-based and Einstein-powered decisioning
- Audience builder and segmentation logic
|
| Topic 5: Setup and Administration | 20% | - Account and workspace configuration
- User roles and permissions
- Compliance and data governance
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What would a marketer include if they want to ensure they display recommendations from more than one category?
A) Exclusion
B) Variation
C) Ingredient
D) Booster
2. Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A) Trending
B) Collaborative Filtering
C) Co Browser
D) Similar Items
3. Which three components of a recipe are optional when configuring a new algorithm?
A) Boosters
B) Decisions
C) Variation
D) Exclusions
E) Ingredients
4. How does IS define web template?
A) A google Chrome Extension
B) An area on your site that a developer has configured.
C) A repeatable framework used to createa web campaign
D) The events and behavior of what will be captured on the websites
5. What attribute andvalue is passed in the event API request for returning server side campaigns? [check]
A) Source = Server
B) Server side = true
C) Server Side messages = 1
D) Server side are always returned
Solutions:
Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A,C,D | Question # 4 Answer: C | Question # 5 Answer: A |