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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers

A) NTO will be using Journey Builder.
B) NTO has fewer than 250,000 subscribers.
C) NTO needs flexible data storage.
D) NTO has fewer than 15 data points.
E) NTO is storing product and store data.

2. A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A) An import activity can be executed manually
B) The file for an import activity must be placed in a folder on a FTP site
C) The import activity is under Subscribers in the Email Application
D) An import activity can be used in an automation created in Automation Studio
E) The file for an import activity can be on a desktop computer

3. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Journey Builder Fire Event Entry Source
B) Automation Studio Schedule Starting Source
C) Automation Studio File Drop Starting Source
D) Journey Builder Import Activity Entry Source

4. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Filter Activity
B) Random Split
C) Engagement Split
D) Decision Split

5. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A) Use Query Activities
B) Use Drag and Drop Segmentation to create data filters, and the use Filter activities
C) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
D) Use Drag and Drop Segmentation to create data filters

Solutions: