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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Tracking Data Extract file transfer
B) Campaign Email Tracking Report
C) Datorama pivot Table

2. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Data Extract, File Transfer
B) SQL Query, Filter, Data Extract
C) Filter, Data Extract, File Transfer

3. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Verification Activity
B) Data Extract Activity
C) Wait Activity

4. A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

A) Journey Builder
B) Behavioral Triggers
C) Automation Studio

5. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A) File Drop Automations
B) SQL Query activities
C) APIs

Solutions: