Exam Name: Microsoft Customer Data Platform Specialist
Certification Provider: Microsoft
Corresponding Certification: Microsoft Certified Customer Data Platform Specialty
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Updated: Sep 19, 2026
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Exam MB-260: Microsoft Customer Data Platform Specialist
Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.
Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.
Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.
The English language version of this exam will be updated on July 26, 2022. Please download the skills measured document below to see what’s changing. If a localized version of this exam is available, it will be updated approximately eight weeks after this date.
Passing score: 700. Learn more about exam scores.
Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty
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Why it is important to take the Microsoft MB-260 Certification Exam, nowadays?
The customers are very demanding, and they want solutions that are customized to meet their needs. To meet this demand, organizations need to have a clear understanding of their customers and their preferences. To meet this need, organizations need to implement customer experience management solutions. MB-260 Dumps helps you to get the Microsoft MB-260 Certification Exam. To meet this need, organizations need to have the knowledge of the various data sources and the technologies to make the right predictions and implement the right solutions. Hence, the individuals who are responsible for the Customer Experience Management solutions need to be certified with the Microsoft MB-260 Exam. The guarantee of successful careers and certification is the best way to make the right predictions and implement the right solutions.
Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
What are the objectives of the Microsoft MB-260 Certification Exam?
The main objectives of the Microsoft MB-260 Certification Exam are to measures your ability to accomplish the technical tasks like design Customer Insights solutions, ingest data into Customer Insights, create customer profiles by unifying data, implement artificial intelligence predictions, configure measures and segments, configure third-party connections, and administer Customer Insights. Hence, the candidate should be able to develop and implement solutions to provide a better customer experience. MB-260 Dumps will help you to achieve these objectives.
Get to know about the knowledge, skills, and experience required to take the Microsoft MB-260 Certification Exam
Those who want to take the MB-260 Exam should have hands-on experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have experience with practices as privacy, compliance, consent, security, responsible AI, and data retention policy. MB-260 Dumps is the best study material to help you pass the exam. Moreover, The applicants should also have experience in processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They also need to have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.
Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ingest data into Customer Insights - Data | 10-15% | - Transform and cleanse data
|
| Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Create customer profiles through data unification | 35-40% | - Verify unified profiles - Manage relationships and activities - Define match rules - Configure merge policies |
| Administer Customer Insights - Data | 5-10% | - Monitor data refreshes - Apply security and compliance policies - Ensure data privacy and consent - Manage environment settings |
| Configure measures and segments | 15-20% | - Create and manage measures - Apply filters and conditions - Define segment logic |
| Implement AI predictions | 5-10% | - Integrate custom Azure ML models - Configure built-in models
|
| Configure third-party connections and exports | 5-10% | - Set up data destinations - Export data to external systems - Integrate with Dynamics 365 apps |
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