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Who should take the MCE Exam
The Marketo Licensed Specialist, MCE certification is a globally recognized certification which is also covered in MCE Dumps, generally developed for:
Responsible for advertising procedures
Media automation supervisor
Email automation professional
Responsible for the automation of advertising and marketing
SEO advertising supervisor
Advertising and digital marketing supervisor
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Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Lead Management | 20% | - Lead Database
- 1. Deduplication
- 2. List Imports
- 3. Lead Records
- 4. Data Management
- Scoring and Lifecycle
- 1. Lead Qualification
- 2. Lead Scoring
- 3. Lifecycle Modeling
|
| Topic 2: Program Fundamentals | 30% | - Programs
- 1. Program Statuses
- 2. Program Types
- 3. Program Membership
- 4. Channels and Tags
- Smart Campaigns
- 1. Flow Actions
- 2. Campaign Scheduling
- 3. Triggers and Filters
|
| Topic 3: Targeting and Personalization | 16% | - Personalization
- 1. Tokens
- 2. Personalized Emails
- 3. Landing Pages and Forms
- Audience Segmentation
- 1. Smart Lists
- 2. Segmentation
- 3. Dynamic Content
|
| Topic 4: Analytics and Reporting | 16% | - Marketing Metrics
- 1. Campaign Effectiveness
- 2. Marketing Calendar
- 3. Revenue Attribution
- Reporting
- 1. Program Performance Analysis
- 2. Standard Reports
- 3. Custom Reports
|
| Topic 5: Implementation and Operations | 18% | - Platform Operations
- 1. Operational Best Practices
- 2. Database Management
- 3. CRM Integration
- Administration
- 1. Security and Governance
- 2. Workspaces and Partitions
- 3. Users and Roles
|