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Facebook Certified media buying professional Sample Questions:

1. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
B) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
C) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
D) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

2. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Dynamic Creative
B) Offer
C) Ad Type
D) Audience
E) Placement
F) Image

3. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use website conversion tracking to see how many people purchases at the store.
B) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
C) Use offline events to understand purchases at the retail stores and orders made from the phone.
D) Use offline events from the website, and cross-reference data to measure Facebook's impact.

4. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) You should research all users on Facebook with certain characteristics that match your target market.
B) You should upload a customer database and analyze their behaviors.
C) You should research people connected to your Fan Page.
D) People who have viewed a view post on your Fan Page.

5. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should change the campaign objective
B) You should increase the number of ads within each ad set
C) You should change the set up to campaign budget optimizatio
D) You should change the set up to daily budget

Solutions: