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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Topic 1: Category Strategy Development- Strategic category planning
  • 1. Pricing strategy analysis
    • 2. Promotion effectiveness analysis
      • 3. Assortment optimization
        Topic 2: Category Management Foundations- Category management principles and framework
        • 1. Category roles and strategies
          • 2. Category definition and segmentation
            Topic 3: Data and Analytics- Retail and shopper data analysis
            • 1. Category performance diagnostics
              • 2. Panel and syndicated data usage
                • 3. POS data interpretation
                  Topic 4: Shopper and Retail Insights- Behavioral and shopper analytics
                  • 1. Shopper behavior interpretation
                    • 2. Retail economics and profitability
                      Topic 5: Execution and Business Planning- Category execution and collaboration
                      • 1. Category reviews and planning
                        • 2. Joint business planning

                          CMA Certified Professional Category Manager (CPCM) Sample Questions:

                          Which of the following metrics is used to evaluate space productivity in retail environments?

                          • A. Sales per Square Foot
                          • B. Inventory Turnover
                          • C. Net Profit Margin
                          • D. Customer Foot Traffic
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

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                          What does the Product Demographic Affinity Profile (PDAP) Index measure?

                          • A. The strength of a demographic group's preference for a product or category compared to the general population.
                          • B. The total sales of a product to all demographic groups.
                          • C. The likelihood of a product succeeding in a new market.
                          • D. The percentage of a product's sales within a specific region.
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

                          When showing the size of prize, what factors are good to keep in mind?

                          • A. Make sure it's reasonable and show the math on how to achieve the plan.
                          • B. Make sure it's a high enough number to get their attention.
                          • C. Don't show the math, not necessary.
                          • D. Be sure to include comprehensive analytics.
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

                          Define Share of Wallet (SOW) for a retailer.

                          • A. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
                          • B. The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
                          • C. The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
                          • D. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

                          Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

                          • A. Loyalty Card Data and Household Panel Data
                          • B. Social Media Analytics and Web Traffic Data
                          • C. Focus Groups and In-Store Observations
                          • D. Retail POS Data and Syndicated POS Market Data
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).

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