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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Strategy Development | - Strategic category planning
|
| Topic 2: Category Management Foundations | - Category management principles and framework
|
| Topic 3: Data and Analytics | - Retail and shopper data analysis
|
| Topic 4: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 5: Execution and Business Planning | - Category execution and collaboration
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Which of the following metrics is used to evaluate space productivity in retail environments?
- A. Sales per Square Foot
- B. Inventory Turnover
- C. Net Profit Margin
- D. Customer Foot Traffic
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
What does the Product Demographic Affinity Profile (PDAP) Index measure?
- A. The strength of a demographic group's preference for a product or category compared to the general population.
- B. The total sales of a product to all demographic groups.
- C. The likelihood of a product succeeding in a new market.
- D. The percentage of a product's sales within a specific region.
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
When showing the size of prize, what factors are good to keep in mind?
- A. Make sure it's reasonable and show the math on how to achieve the plan.
- B. Make sure it's a high enough number to get their attention.
- C. Don't show the math, not necessary.
- D. Be sure to include comprehensive analytics.
Correct Answer: A 🗳️
Explanation: Only visible for PassTestking members. You can sign-up / login (it's free).
Define Share of Wallet (SOW) for a retailer.
- A. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
- B. The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
- C. The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
- D. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
Correct Answer: B 🗳️
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Which primary data sources are used to answer the 'How' and 'Who' questions in category management?
- A. Loyalty Card Data and Household Panel Data
- B. Social Media Analytics and Web Traffic Data
- C. Focus Groups and In-Store Observations
- D. Retail POS Data and Syndicated POS Market Data
Correct Answer: A 🗳️
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