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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following metrics is used to evaluate space productivity in retail environments?

A) Sales per Square Foot
B) Inventory Turnover
C) Net Profit Margin
D) Customer Foot Traffic

2. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The strength of a demographic group's preference for a product or category compared to the general population.
B) The total sales of a product to all demographic groups.
C) The likelihood of a product succeeding in a new market.
D) The percentage of a product's sales within a specific region.

3. When showing the size of prize, what factors are good to keep in mind?

A) Make sure it's reasonable and show the math on how to achieve the plan.
B) Make sure it's a high enough number to get their attention.
C) Don't show the math, not necessary.
D) Be sure to include comprehensive analytics.

4. Define Share of Wallet (SOW) for a retailer.

A) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
B) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
C) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
D) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.

5. Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A) Loyalty Card Data and Household Panel Data
B) Social Media Analytics and Web Traffic Data
C) Focus Groups and In-Store Observations
D) Retail POS Data and Syndicated POS Market Data

Solutions: