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CIMA E1 Exam Syllabus Topics:

CIMA Managing Finance in a Digital World Sample Questions:

1. Which of the following are types of primary research? Select ALL that apply.

A) Market surveys produced by external researchers
B) Websites
C) Censuses
D) Public records
E) Previously gathered marketing research
F) Industry magazines
G) Observation
H) Governments
I) Trade associations/professional bodies
J) Informal contacts
K) Questionnaires
L) National and local press
M) Books
N) Interviews
O) Published company accounts
P) Test marketing

2. Which of the following specifically describes experiential marketing?

A) Experiential marketing uses marketing techniques to achieve non-commercial goals.
B) Experiential marketing uses marketing techniques to motivate employees.
C) Experiential marketing uses marketing techniques to maximise profits.
D) Experiential marketing uses marketing techniques to create an emotional connection between a person and a brand.

3. Which of the following statements regarding shamrock organisations are true?
1:Shamrock organisations typically comprise four discrete components.
2:The core group of executives are often supported by external contractors and part-time staff.
3:One of the main characteristics of a shamrock organisation is its flexibility.

A) 3
B) 1 + 2 + 3
C) 2 + 3
D) 2
E) 1 + 2
F) 1 + 3
G) 1

4. Mita has set up a number of food shops and spends a lot of her time finding suitable staff Her key strength is going to farmers' wholesale markets and selecting her suppliers She also carries out all the accounting functions and maintains the shops by acting as her own caretaker, carrying out repairs and maintenance at the weekends Which aspect of the work would Mita be LEAST LIKELY to outsource?

A) Accounting
B) Repairs and maintenance
C) Sourcing the suppliers
D) Human resources

5. Which of the following statements best describes data extraction?

A) Data being processed into the destination database ready for use.
B) Examining the data to understand its content formats and structure.
C) Storing data in a systematic and logical way ready for further interrogation.
D) The process of harvesting data from source databases and locations

Solutions: