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Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:

1. Adobe CJA에서 고객당 여러 거래를 추적하는 데 필수적인 데이터 구성 요소는 무엇입니까?
응답:

A) 데이터 뷰 메트릭
B) 데이터 수집 규칙
C) 프로필 속성
D) 이벤트 데이터 세트

2. 팀에서 지난 60일 동안 3건 이상 구매한 고객에 대한 보고서가 필요합니다. 세그먼트를 생성한 후 결과가 부정확하다는 것을 발견했습니다. 조사 결과, 구매 이벤트 필터가 잘못 설정되어 있음을 발견했습니다. 이 문제를 해결하려면 어떻게 해야 할까요?
응답:

A) 세그먼트 기간을 최근 90일로 업데이트합니다.
B) 구매 이벤트 필터를 조정하여 "주문 완료" 이벤트만 포함하도록 합니다.
C) "주문 값"을 기준으로 메트릭 필터를 활성화합니다.
D) 계산된 지표를 사용하여 고유 주문을 계산합니다.

3. Adobe CJA에서 추세 분석 보고서를 생성하기 전에 어떤 작업을 수행해야 합니까?
(두 개를 선택하세요.)
응답:

A) 메트릭 및 차원 정의
B) 날짜 범위 필터 적용
C) 실시간 데이터 동기화 활성화
D) 데이터 내보내기 규칙 만들기

4. 분석가는 제품에 참여한 사람들을 위한 필터를 생성합니다. 분석가는 고객 타겟팅 및 개인화를 위해 이 하위 집단의 사람들을 AEP와 어떻게 공유할 수 있을까요?
응답:

A) AEP에서는 관리자 사용자만 대상을 생성할 수 있습니다.
B) 필터는 추가 단계 없이 AEP에 직접 게시될 수 있습니다.
C) 필터를 통합한 대상을 AEP에 게시할 수 있습니다.
D) 필터를 먼저 PDF 파일로 공유해야 합니다.

5. 관리자에게 모바일 앱과 웹사이트를 모두 방문하는 고객 간의 중복을 보여주는 보고서를 요청했습니다. 보고서를 생성한 후 고객 중복이 누락된 것을 발견했습니다. 다음으로 어떻게 해야 할까요?
응답:

A) 데이터 수집 규칙을 다시 처리합니다.
B) 세그먼트 오버랩 기능을 사용합니다.
C) 고객 이메일 주소를 사용하여 ID 확인을 활성화합니다.
D) 교차 채널 활동에 대해 계산된 지표를 적용합니다.

Solutions: