Exam Name: Adobe Analytics Business Practitioner Professional
Certification Provider: Adobe
Corresponding Certification: Adobe Analytics
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Updated: Sep 03, 2026
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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Calculated Metrics | 19% | - Share segments across the organization - Create and configure basic segments following best practices - Build and use calculated and segmented metrics - Apply segments to projects and components |
| Topic 2: General Tool Knowledge and Troubleshooting | 9% | - Export data from Adobe Analytics - Understand dimensions, props, evars and events - Basic troubleshooting and tool navigation |
| Topic 3: Business Analysis | 34% | - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Interpret report data, draw conclusions, identify anomalies - Understand conversion funnels and business analysis concepts - Use Solution Design Reference to understand available data |
| Topic 4: Reporting and Dashboarding for Projects | 38% | - Combine dimensions, metrics, date ranges and segments - Create and customize visualizations and reports - Report on marketing campaign performance - Choose appropriate visualizations for different scenarios - Schedule, share and manage projects for users/groups - Compare and use Fallout and Flow visualizations |
Adobe Analytics Business Practitioner Professional Sample Questions:
Question 1
In business analysis, what is a conversion funnel primarily used to understand?
A. The customer journey from awareness to purchase
B. The graphical representation of data
C. The relationship between different data sets
D. The effectiveness of marketing campaigns
Question 2
Which feature is typically used to customize dashboards for different users in a project?
A. Static data presentation
B. User authentication
C. Role-based access control
D. Data filtering
Question 3
How do eVars differ from props in the context of data persistence?
A. There is no difference in data persistence between eVars and props.
B. eVars do not persist data, whereas props do.
C. eVars and props both persist data indefinitely.
D. eVars persist data across multiple visits, while props track data for a single page view or visit.
Question 4
In the context of business analysis, what are key considerations when analyzing report data to draw conclusions? (Choose Two)
A. Predictive modeling techniques
B. Sample size and representativeness
C. Aesthetic appeal of the report
D. Correlation between variables
Question 5
When analyzing data to answer business questions, it is important to:
A. Focus solely on quantitative data
B. Consider both quantitative and qualitative data
C. Prioritize external data over internal data
D. Ignore qualitative insights
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: B,D | Question 5 Answer: B |
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