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Salesforce Marketing Cloud Connect Essentials - MCC-201 Exam Practice Test

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Total 157 questions

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Question 1

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

A. Query the RMM data view for the reply body and reference it from a data extension. B. Use RMM personalization strings to render the email reply body. C. Use RMM dynamic content blocks to render the email reply body. D. Check the Include Replies as Attachments'' box in the RMM settings.

Discussion 0

Correct Answer: C Vote an answer

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Question 2

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

A. Email Address was used as Subscriber Key B. ContactID was used as Subscriber Key C. Synchronized Data Sources only push data every 15 minutes D. Individual Level Tracking was not selected in Marketing Cloud Configuration

Discussion 0

Correct Answer: C,D Vote an answer

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Question 3

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Build out an internal business governance and process to support this. B. Integrate an outside CMS with all these permissions built in. C. Set up Approval Workflow and Share setting inside Marketing Cloud. D. Edit the Content Permissions and Restrictions by Role setting for each user.

Discussion 0

Correct Answer: C Vote an answer

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Question 4

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

A. Manually clear the OAuth token to refresh the connection. B. Review Apex Jobs within Set Up in Sales Cloud. C. Change the connection option to Scope by User. D. Ensure the System User is assigned the Standard User Profile.

Discussion 0

Correct Answer: A Vote an answer

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Question 5

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Google Analytics 360 B. Web Analytics Connector C. Data Studio D. Audience Studio

Discussion 0

Correct Answer: A Vote an answer

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Question 6

A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder B. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder D. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

Discussion 0

Correct Answer: D Vote an answer

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Question 7

A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

A. _Subscribers B. _Unsubscribe C. _Complaint D. _BusinessUnitUnsubscribes

Discussion 0

Correct Answer: A,D Vote an answer

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Question 8

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Create a random data extension within Email Studio. B. Create a random data extension within Contact Builder. C. Use Journey Builder with a random split activity. D. Use Automation Studio with a random split activity.

Discussion 0

Correct Answer: A Vote an answer

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Question 9

Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?

A. Salesforce Data Extension B. Synchronized Data Extension C. Salesforce Campaign D. Salesforce Report

Discussion 0

Correct Answer: D Vote an answer

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Question 10

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group. C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics. D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Discussion 0

Correct Answer: A,D Vote an answer

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Page: 1 / 16
Total 157 questions

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