Microsoft Dynamics 365 Marketing Functional Consultant - MB-220 Exam Practice Test

You are a marketing analyst at Contoso Ltd.
The marketing department needs you to provide survey responses from their Customer Success Survey from this past fiscal year. Approximately 6,500 responses were received. Each survey response needs to be in a separate row, and the answers to individual questions should be in separate columns.
What should you do?

A client completes multiple customer journeys that include email tiles. Now, the client wants to implement flow control on future customer journeys to improve open rates and optimize delivery.
What are two accurate statements about the Smart Scheduler feature? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

You are configuring attribution options for a Survey in Dynamics 365 Customer Voice - Data. The One response per person setting is currently disabled You need to enable the One response per person setting.
Which configuration change should you perform?

The marketing department at your company wants to send emails to its target audience.
The emails sent must be based on an optimal schedule for each contact.
Which four steps must you take, m sequence, to achieve the goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.

You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.
Which pieces of information will help you decide which template to use?

Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries
/regions and you need to translate one of your English surveys into French.
Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.
You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.
Which section contains the relevant KPI?

You are pan of the marketing department at AdventureWorks Cycles and recently started using Dynamics 365 Customer Insights - Journeys.
You want to know the results of the different marketing activities run across the organization. Specifically, the statistics, analytics, and key performance indicators (KPIs) based on your marketing results.
On which three entities can you find this information? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey.
Does this solution meet the goal?

Based on ProseWare's licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.

You created and published an event to a Microsoft Dynamics 365 Portal site. You need to restrict event registration to registered visitors only. What should you do?

You created a real-time marketing form for your organization.
You need to publish the form where your customers can access It.
Which two actions should you perform? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

You are working with Dynamics 365 Customer Insights - Journeys
The marketing department wants to know what information can be used to dynamically personalize email messages. Which two types of items can be placed in a message as dynamic values? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.